Resume

Education

LA SALLE UNIVERSITY, Philadelphia, Pennsylvania
Bachelor of Arts Degree, May 2008
Major: Digital Art & Multimedia
Minor: English (Creative Writing)
Awards: Outstanding Graduate in Department,
Students Activity Achievement

Technical Experience

Assistant Product Manager, EA (Electronic Arts)
July 2011 – Present

• Develop and manage features for EA.com, Origin.com, and the EA Forums
• Communicate ideas using wireframes, PRD’s, user flows, and user stories
• Coordinate with Design, Development, 3rd party vendors, and global business owners
• Optimize and improve products with A/B testing, web analytics, and SEO
• Drive revenue and traffic through producing and developing unique content

Web Content Manager, EA (Electronic Arts)
Sept. 2009 – June 2011

• Designed, coded, wrote, and managed content on the high-traffic consumer facing web site
• Analyzed metrics and optimized content with SEO and A/B testing
• Coordinated product marketing and shared best practices with international EA.com teams
• Drove revenue and traffic through producing and developing unique content

Multimedia Marketing Coordinator, Sony Pictures Television
Sept. 2008 – Sept. 2009

• Managed corporate B2B and marketing/sales web sites
• Designed, coded, and maintained marketing and publicity web sites for various properties
• Managed DVD creation, video streaming, and digital media projects
• Delivered digital assets and provided technical support for B2B clients

Freelance Graphic/Web Designer, Creative Circle
May 2008 – Sept. 2009

• Designed web/print material and perform production work for various companies

Companies Include: Buzznet, Ground Zero, Springbox

Design and Production Coordinator, Campus Philly
Jan. 2008 – May 2008

• Coordinated production of e-newsletters and web publications
• Designed and code sub sites and e-newsletters
• Created brochures, booklets, and fliers for various events to be mass distributed

New Media Intern, Philadelphia 76ers
Sept. 2007 – Dec. 2007

• Designed and coded sub-sites
• Developed content and designed graphics for web site
• Shot photos at games, conferences, and other team events

Graphic/Web Design Assistant, La Salle’s Administrative Services
Aug. 2006 – May 2008

• Designed fliers, posters, logos and university web sites
• Assisted with online campaigns and promoting events
• Researched and introduced new technologies

Graphic/Web Designer, Collegian, La Salle’s student newspaper
Dec. 2005 – May 2008

• Created and optimized ads for advertisers
• Created graphics for editors
• Designed and update web site weekly

Communication Experience

Freelance Writer
June 2009 – Present

• Write articles about design and the design industry for various blogs

Writer, Campus Philly
July 2008 – Present

• Wrote reviews for Arts & Entertainment section of web site

Writer, Collegian, La Salle’s student newspaper
February 2006 – May 2008

• Composed articles for Arts & Entertainment and Features section